class case studies music video

what are the conventions of music videos?

• 3-4 minutes 
• visuals reflect lyrics -usually 
• sometimes videos are abstract/conceptual 
• focus on artist as "star" 

      e.g. 

1. low angle= high status
2. close ups=repeated
3. costume- might be aspirational themed costumes 
4. costumes varies according to genre 
5. authorage- the stars distinctive visual style 

• fast cutting; many shots 
• cutting rhythm in sync with beat/lyrics 
• lip sync 
• performance- dancing playing instruments 
• studios

      beyonce-single ladies 

      camera pans 

      beyonce framed in centre- screen time 

      fade transitions 

      cutting rate varies slow shot. speeds up 

      wide shots 

      themed costumes, star different costume- connote ting - authorage  

      lip sync.dancing 

ariane grande feat iggy- problem 

      many repeated close ups 

      wide variety of shots size, movement angles 

      themed- 1960s- big hair costumes bots bikes sets 

      studio 

      sfx- greenscreen/ projection graphics 60s image

      lip sync

      star quality - ariana ditty young girly 

      iggy- mature,m tough 

      sexualised- male gaze 

      audience young females